25 Downtown
Bespoke Living
Welcome to 25 Downtown, a luxury development in Mumbai where Art Deco elegance meets Vastu harmony. Inspired by the five elements, it offers a serene balance of opulence and nature, overlooking lush green views that evoke beauty, tranquility, and elevated living.
MY ROLE
Graphic Designer & Creative Consultant
The Branding
Where Art Deco inspired design meets Vastu principles. This branding celebrates the Ayurvedic elements of Earth, Air, Fire, Water, and Space, led by the maiden of the lamp who welcomes you into the harmonious lifestyle of 25 Downtown.
Below are the five elements and the ideation behind the final outcome.
Developing the brand
As I began the project, I was inspired by the many beautiful branding elements available, but my focus was to let the interior space take the spotlight. The design draws from the iconic five elements that define the essence of 25 Downtown’s architecture. Below is a glimpse of the Art Deco interior and my explorations for the bookmark designs, curated just to bring out the best esssence of 25 Downtown.
Creating a branding curated for Diwali
Inspired by the art within the interiors, I imagined a world where nature and design intertwine, creating a lush Art Deco dreamscape of flora and fauna that captures the spirit of 25 Downtown.
Each element reflects the rhythm of nature and the harmony of the five elements,
bringing the space’s artistic essence to life.
Diwali Gifting
Drawing inspiration from the illustrations, I wanted the Diwali gifting sets to carry the same charm and elegance. From the paper bags to the Snake and Ladder game, the calendar, and the gift box, each piece was designed to reflect the same artistic spirit, coming together to create a festive experience that feels thoughtful, grand, and beautifully unified.
Creating a Presentation Deck for Tower 5
Part of the excitement in crafting the branding was bringing it to life through the presentation deck. The client envisioned a slightly different look and feel inspired by the Aetheral theme, to capture the essence of Tower 5, the most luxurious among all the towers. To express its distinct character, I designed a sleek and refined deck, using deep purple tones to evoke a sense of mystery, elegance, and distinction from the rest.
Overall, working on this project has been an absolute thrill for me as a designer. In a world where less is often more, this project taught me that sometimes more is more — that true luxury lies in bold expression. Embracing the opulent Art Deco spirit and the taste of a discerning clientele pushed me out of my comfort zone and into a world where every detail celebrates grandeur and creativity.
