Adeline Joy
Adeline Joy’s artistry transforms the lens into a mirror, ensuring the final portrait does not just capture beauty, but illuminates the subject’s unvarnished, authentic self. This commitment to truth creates powerful, resonant images where looking beautiful and looking like yourself are one and the same.
"Clients have repeatedly told me that they not only feel beautiful looking at their portraits, they feel they look like themselves too."
ASSETS
Branding
ROLE
Senior Graphic Designer &
Creative Consultant
TOOLS
Pitch
Adobe Photoshop
Adobe Illustrator
The Rationale
behind the brand
The Adeline Joy monogram blends fluid, calligraphic lines with refined structure, echoing the elegance and emotional depth found in Allegra’s photography. Its sweeping curves evoke movement, softness, and artistry, while the balanced form gives it a timeless, enduring presence. The mark captures the essence of her work that is always intimate, graceful, and crafted with intention.
Explorations
I collaborated with my Creative Director, Nikita, to refine the logo explorations for Adeline Joy. These handwritten studies capture the authenticity of Allegra’s photography and translate its raw,
emotional quality into early logo expressions.
Developing Brand
Adeline Joy is crafted as a luxury photography service that celebrates the beauty of self expression. Rooted in intimacy, grace and thoughtful artistry, the brand offers an experience that allows people to feel deeply seen and effortlessly elegant. Every touchpoint from the visual identity to the photographic journey is designed to make clients feel valued, confident and beautifully themselves.
