Marché
Marché is a marketplace-style restaurant that celebrates fresh market cuisine by offering homemade dishes prepared with care from seasonal and local ingredients, all of which are made by hand and prepared right before the customers' eyes. Beyond its culinary focus, Marché is a highly family-friendly restaurant, offering an environment where kids can "let off steam" while adults relax, with food options suitable for everyone; the company also promotes sustainability, for instance, by offering exclusive Marché tumblers in Singapore.
ASSETS
Re-branding
In-Store Graphics
Front-of-House Assets
ROLE
Worked across visual direction and execution for brand and marketing materials, aligning team outputs to ensure cohesive and consistent delivery.
IMPACT
/ Built a cohesive visual system across brand and marketing materials
/ Enhanced brand presence through consistent and engaging design
/ Delivered scalable assets for ongoing use
The Objective
Marché aims to be a modern and playful marketplace "where people, flavours, and fresh products are coming together to create connections." The dining experience focuses on the "pure pleasure of anticipation" and enjoying food with others.
The Rationale
behind the brand
The color and rounded form of the new Marché logo embody a sense of freshness, boldness, and warmth. A vibrant green highlights the quality of the fresh ingredients used, perfectly aligning with our core mission: From roots to plate, the new Marché logo captures the spirit of a modern and playful marketplace where people, flavours, and fresh products are coming together to create connections.
My personal takeaway...
I found this project to be incredibly rewarding. It deepened my understanding of how color and typography function as integrated elements of a brand's visual identity. The hands-on opportunity to work with interior designers on color choices was a significant learning curve, revealing the practical considerations necessary for any design to succeed in a physical space. This experience was instrumental in my development as a designer.
